I think that the Smiler has paved the way for rollercoaster presentation. Never before have I heard of a scare maze detailing the backstory of the attraction, nor of the videos they released going into depths of the story, or well, this - http://metro.co.uk/2013/01/21/eweve-bee ... d-3359300/
. For that, I believe it would be criminal to overlook those elements so fast. I believe that they created great atmosphere and anticipation for the ride, really putting a lot of effort into the experience, trying to make it more than just a piece of track, throwing detail into everything. Great examples of this are the indoor queue room, the area you have to walk through before you get out and the fact that the logo was built into the track. The indoor room uses optical illusions to help get across the mesmerizing message before you even boarded it. It would be so easy to not include something as such in the queue, but they did it anyway. On top of that, am I the only one who gets chills when I go to leave, walking through that weird zone at the end? Extra details like this would be so easy to not do, but they put the extra effort in, and do them, adding to the entire experience. That said, the experience around the ride is different from the ride itself, and although they succeeded immensely with the atmosphere, I can see why people do not like the ride itself. I myself haven't ridden it in quite some time, but the last time I rode it, I greatly enjoyed it! I find it exhilarating and always fun, a must do when I go to Alton Towers.
Because they put so much effort into everything, I can't help but be astounded by this attraction and rate it my favourite ride.
The only thing that disappoints me about the ride is why did they go for the "world's first 14 looping rollercoaster"?! Surely, with the amount of creativity that went into this project, someone could've thought of something better than the world's most looping coaster! On the other hand, the constant inversions do work with the story of the ride, so I guess it's more a nitpick than anything else.