I'm sorry, but this name is awful.
Firstly, don't judge a book by its cover. Its the attraction as whole we should be judging, and until it opens we can't do that.
Its just a name, and given Chessington's (And Merlin's) reputation at using rubbish name's it comes as no surprise.
But I was making an assessment on the name of the ride, which is undeniably bland. Perhaps my irritable post didn't make it particularly clear, but I'm trying to give this re-theme as much of a chance as I would any ride, at least until I know everything there is to know. But seeing as there is nothing more to develop with the name (as it's confirmed), it's fair to pass judgement on the name, which is, for me, a big part of the magic. As a kid, "I want to go on Bubbleworks!" was a phrase that you could realistically see a child saying and feeling the magic. "I want to go on The Gruffalo River Ride Adventure!" (or as it will be, "I want to go on that Gruffalo one!") is not the same, and it's a real shame that the first thing we've heard about this potentially brilliant ride is that something as simple yet important as its name is a disappointment.
It is a shame, if the rumors of the area change are true, but we have to stop being sentimental over things. Theme Parks are a business and they will always need to change with the times to attract new guests. Whilst it pain's me to say it, Vampire will eventually leave the park. Yes its a popular ride, but sometimes things need to go.
I've been very aware of Vampire's imminent death for some time now (it's the headliner of my local park after all). It's a shame, but I honestly think that it would be an acceptable price to pay if we end up with that jungle motorbike coaster as its replacement. What I see as a shame if the rumour of the area change is true is that the original Transylvania was an excellent example of how an area could appeal to both the youngest and oldest guests in the park, which is what made Bubbleworks, and the area as a whole, such an all-rounder. It troubles me that this corner of the park seems to have a long-term plan of becoming a stand-out kiddie area (which is, to be fair, something that Chessington lacks) because it would severely limit the audience of this iconic family dark ride. The ride would have to really special and really well-marketed for anyone who's grown out of the Gruffalo to want to ride it if it's in the middle of a big area of a similar theme.