There's a reasonable amount of language scattered around the Thorpe websites talking about events.
In 2019, get stuck in to tons of exciting events as THORPE PARK Resort celebrates a year of fun, laughter and thrills! Experience The Walking Dead: The Ride at THORPE PARK Resort and find the sanctuary of the Safe Zone. Those who ride, survive!
Source: Thorpe Park Breaks
A THORPE PARK season pass grants you access to one of the UK’s top attractions with over 30 rides, attractions and live events. Take advantage of the situation and get yourself down as many times as you can!
Source: Thorpe Park Blog
My feeling is that 2019's 'major' additions will be increased events. With extremely cheap season passes being pushed everywhere, events are an easy way of having something different each time people come back. Bonus points if the events encourage guests to spend more.
Which makes me wonder what sort of events Thorpe, and really the other Merlin parks too could do?
This year's summer IP based events at Thorpe and Chessington were pretty dire in my view. They no-doubt cost Merlin to license, then were irrelevant at best and divisive at worst to guests, and did little to add to the experience for what to me felt like the majority of guests. Even Ministry of Sound appeared to not do so well this year, with seemingly lower attendance and free tickets being handed out all over the place. I'd be interested to see whether any of these resulted in increased sales at all.
For me an event like Food and Wine at Epcot is the near perfect theme park event. It's reasonably simple to operate with food carts dotted around serving tasty things you wouldn't normally severe; provides an enjoyable and social experience; and encourages people to spend a bit more with less friction than an entrance or booking fee. If you have enough variety, people may even come back multiple times to experience it all.
Would that particular event work at Thorpe? Probably not, but maybe at Alton or Chessington. But there must be similar styles of event that draw interest, are inclusive and add to the overall experience.
For me, this year seemed like a learning experience for the park in terms of events. Starting with Apocalypse Weekends, they managed to get a site wide change of ambience, but the guest interaction side was pretty limited to a very simple and slightly boring treasure hunt. Zombie Hunt had the guest interaction, it just needed a little more polishing to increase the repeat visits aspect - more targets were definitely needed. By Fright Nights they had a huge amount of things to do (even if some of those things weren't particularly exciting), with a mix of mazes and live entertainment.
If it's events we're getting, then I hope they continue to improve from the lessons learnt this year. This is something Thorpe could get working really well, and I hope they can increase guest interaction, improving the reasons to return, and even some more premium aspects if the quality is there (tasty food options please).