To be honest, I would love to get the VIP pass but as a family of 5 it is purely not cost effective for us to do so. Think the pass is not aimed at families but more enthusiasts that don't have kids etc (Or the mega rich :-))
Me and my family had been annual passholders for 4 years and Always renewed our pass during the January sale (even though our passes don't expire until July) Due to the massive increase in price (£150 for the family) we chose not to renew this year. I did try contacting merlin in January to explain but they wouldn't budge on their prices, even though the pass prior to the sale was cheaper for us.
I still agree the pass is excellent value for money, but at such a big increase (35%) I just couldnt justify it.
I was one of the 22 complaints to ASA and following the report put out last week I contacted merlin again and they agreed to let my family renew at the prior 26th December pricing........happy days
I now have 3 very happy kids.