, the company behind Q-Bot at Legoland and Speedy Pass at PBB, yesterday made an interesting announcement
regarding the London Eye:
- The EDF London Eye agrees to run first UK pilot of Lo-Q’s smartphone-based ticketing and queuing system –
- Smartphone technology has the potential to open up numerous exciting new markets for Lo-Q –
Lo-Q (AIM: LOQ), the AIM listed provider of virtual queuing systems for theme parks and major
attractions, is pleased to announce that it has signed an agreement to pilot a new smartphone-based
ticketing and queuing solution at one of the UK’s most popular and best known tourist attractions: The
Commencing on 1 December 2011 and running until 25 February 2012, the twelve week pilot will see
Lo-Q’s proprietary technology evaluated at this landmark UK attraction, which is owned and operated by
The Merlin Entertainment Group and has ushered over 39 million visitors through its turnstiles since first
opening to the public in 2000.
Lo-Q’s smartphone-based solution represents an exciting evolution of its existing, tried-and tested
queuing solutions and opens up a range of new target markets for the Company worldwide. The new
system effectively extends all of the benefits of Lo-Q’s proprietary theme park queuing product, combined
with mobile ticketing and payment solutions, to patrons at any type of attraction. Importantly, the solution
is “Cloud” based and doesn’t require expensive infrastructure solutions to be deployed at customer sites.
The pilot announced today will offer visitors to The London Eye, the opportunity to by-pass the attraction’s
ticket office by purchasing tickets at any time through any internet enabled phone and from any location.
The smartphone system will not only enable the purchasing of tickets without queuing, but will also allow
visitors to buy a “fast pass” to board the attraction without having to wait in line.
Announcing the trial Lo-Q plc Chief Executive Officer, Tom Burnet, said:
“This is a fantastic and far-sighted project to be involved with and I am very pleased to see some of our
most innovative technology being put to the test in this way. Visitors to theme parks and attractions are
interested in one thing – the experience. Today that isn’t just about the ride or the trip, it’s increasingly
also about the customer experience of accessing the attraction and maximising the time spent on fun, not
formalities. We see today’s trial as an exciting first step toward extending our offering outside of the
theme park world and in to all manner of single line attractions where reducing queue time will not only
benefit the visitor but the operator, too.”
So, the London Eye is to get virtual queuing.
On the face of it, I don't actually think this is too bad an idea - without a MAP, queuing at the London Eye when it's busy is not pleasant. However, I'm just a tad skeptical - this may well be up-charge, and no doubt if the number of people opting for 'fast passes' is more than a minority it will affect others.
So, rather on the fence all in all. Shall have to wait and see.