I think in terms of excitement, it is because Icon is just a rollercoaster, no theme no real media or PR content just “hey we are building a ride”
Rides in today’s world need to tell a story, much like John Wardley says, with design you’re an entertainer.
If it doesn’t tell a story or aesthetically look wow how can excitement build. For me personally at present Wickerman although it has the weaker layout of the two the hype comes from the marketing and theme. Everything Icon lacks but I hope BPB surprise and pull it out the bag somehow.
But BPB is a seaside amusement park, they have never and will never be about theming. They don't physically have the space to extensively theme rides. Parks like Cedar Point and to an extent the Busch parks prove that you do not need to have much theming to be extremely successful. On most forums, the excitement for Icon is much higher than for Wicker Man, but as this is a Towers forum, naturally the inverse is to be expected
Valhalla, one of the worlds best water rides (At its peak), Alice in wonderland, Steeplechase, grand national (To an extent) heck even PMBO has two giant Pepsi max cans to go through. All example of great-good theming at Blackpool Pleasure Beach. Not just a seaside amusement park, they are a theme park and as such should have theming. IMO
I've never seen anyone try to argue that BPB is a themed park before
Just because the park is an amusement park doesn't mean that there can't be any theming. Obviously dark rides are going to have theming as without it they are redundant.
Steeplechase, Grand National & PMBO have zero theming (sorry, pepsi sponsor cans aren't theming lol), but they don't need it in the first place.
If Pleasure Beach decide to go with theming, then that is great, but if they don't then that is also fine as BPB is an amusement park. Personally I'm expecting the station to have a nicer finish than it currently does, perhaps a bit of rockwork here and there and some good landscaping.