UK theme parks from another point of view!

  • 1
  • 2
  • 3
  • 4
  • 5
  • 67
 
Scary
TT Member
TT Member
Topic Author
Posts: 19
Joined: March 2007

Merlin

Tue May 22, 2007 3:20 pm

Hello!

I thought it was strange that know ones mentioned this, but the takeover by Merlin of Tussuads has now offically gone through. The Tussauds group is officailly no more as of today!
You can check out Merlin's updated website at www.merlinentertainments.biz
I work at the Dungeons so hopefully I'll get free entry to Thorpe Park and Alton Towers soon, lol!! :lol:
 
Nick

Tue May 22, 2007 3:26 pm

I'll expect some very quick cover ups of Tussauds logo's at Towers then. Hopefully they don't just rip them off like Thope like to do with soome of thier logo's.
 
Danzaw*nk
TT Member
TT Member
Posts: 4781
Joined: April 2006
Location: Term Time: Preston; Holidays: Near London
Contact:

Tue May 22, 2007 3:30 pm

Gonna be good seeing Merlin's name on stuff, never have really likes Tussauds that much! I mean, the past 5 years have been crap for new rides etc at Towers. Air and Rita are the only im interested in even though both rides aren't great!

Charlie was a shamble, re-themes, no ride this yeah, ugh, horrible.

Looking forward to seeing what changes go on. Im confident it will only be good!

The website has been updated very quickly! Colossus made the home page :P

On the Chessy page:
Click on th e link to visit the website: www.chessington.co.uk

Nice mistake there :lol:.

Tussauds website homepage:
http://www.tussauds.com/

All change already!

Wonder how long till the logo change. Thorpe's website is still the same.

Dan

:D
<3 Gashead\'s Mother <3
 
User avatar
leejay
TT Member
TT Member
Posts: 863
Joined: January 2007

Tue May 22, 2007 4:08 pm

I knew something was going on when I was at the dungeons a few months back and there was talk of Tussaurds closing and the staff were a little scared. Was just rumours and staff heresay then though!

I think this looks rather promising. However i would have thought they wouldnt be so quikc on the removal of the Tussauds logo. But it's now their company, so it's there logo haha! I do feel they will provide something to Alton Towers that we may not have had before. I cna definatley see heavy investment into both Alton and Thorpe. They will want the best return they can get, but i can see they are in it for the long haul. If they were not, they would have ditched their original attractions. Their portfolio of attractions does look impressive though at the bottom of the website!
Image
 
Redcoat Jase
TT Member
TT Member
Posts: 1618
Joined: May 2004

Tue May 22, 2007 4:11 pm

Shouldn't this section of the forum be renamed now then? 'The Merlin Entertainments Group' :P
...is no longer a member of TowersTimesForum
 
User avatar
Wes
TT Member
TT Member
Posts: 5412
Joined: April 2005
Location: Cornwall
Contact:

Tue May 22, 2007 4:21 pm

Its a sad day :(
 
User avatar
Sir John Talbot
TT Member
TT Member
Posts: 1965
Joined: June 2006

Tue May 22, 2007 4:29 pm

'tis^ :(

Wow, I miss the Tussauds signage already. The logo was so much better than the Merlin one is.. gave a better vibe.

But Tussauds can be deposited with the 'magic' era of Alton I guess, and we can now look forward to AT's new era of long term development under this new name. Tbh the takeover maybe the saviour of Alton. If they are able to give Alton Towers budgets that allow all their attractions to reach their full potential, I'm sure the future is that of a good one for AT!
 
User avatar
Wes
TT Member
TT Member
Posts: 5412
Joined: April 2005
Location: Cornwall
Contact:

Tue May 22, 2007 4:34 pm

Sad moment over.

Money time. Bring on the money Merlin. Lets see it getting pumped into Alton Towers :D
 
Scary
TT Member
TT Member
Topic Author
Posts: 19
Joined: March 2007

Tue May 22, 2007 4:50 pm

[quote]I knew something was going on when I was at the dungeons a few months back and there was talk of Tussaurds closing and the staff were a little scared. Was just rumours and staff heresay then though!

When was this?
I work at the London Dungeon and its never been rumoured that Madame Tussauds was going to close, plus Dungeon staff are scary not scared, lol!!
The Dungeon has always belonged to Merlin, so we haven't been worried by this at all. I think its a great thing!!!
Last edited by Scary on Tue May 22, 2007 4:51 pm, edited 1 time in total.
 
User avatar
Adam
TT Member
TT Member
Posts: 4027
Joined: April 2004
Location: UK

Tue May 22, 2007 4:50 pm

Good! Knew it was coming!

I personally don't like the thoughts of 'Merlin's Alton Towers', but i am looking forward to their taking over-ness. Hopefully they will do a better job of AT, unlike what Tussauds have done over the last few years!

*Adäm x
"It would be spiteful to put Jellyfish in a trifle..."
 
kt
TT Member
TT Member
Posts: 68
Joined: April 2007
Contact:

Tue May 22, 2007 5:36 pm

I miss tussauds already; it sounds so much more proffesional and less cheesey than 'Merlin'. Although i supose they will put more money into it!

cant wait to see what they do to the 'old' tussauds branding i.e. logs and sineage?
Image
Image
 
Matt 125
TT Member
TT Member
Posts: 1960
Joined: March 2006

Tue May 22, 2007 5:49 pm

What's going to happen to the Annual Pass then? Will more be included on it? Or will it stay with the old Tussaud's attractions?

Matt :D
 
Nick

Tue May 22, 2007 5:54 pm

"kt" wrote:
cant wait to see what they do to the 'old' tussauds branding i.e. logs and sineage?


I can't see them doing too much re-branding till the closed season. The signs will most likely stay the same until everything closes
 
AstroDan

Tue May 22, 2007 6:10 pm

I knew this was happening, but not so quick!

A full re-brand is in order I guess!

Welcome, Merlin!

:)
 
Craig

Tue May 22, 2007 6:16 pm

Although this is all now official and done and dusted from a business point of view, I wouldn't expect Tussaud's signs to be ripped down from their attractions just yet!

There's a lot of things to consider when rebranding. Cost is an obvious factor, there's a hell of a lot of signs and promotional material to replace in each park!

The main factor to consider is the public. The change would have to be introduced slowly but surely. For example, you've got a large number of visitors may not be aware of the change. A quick rebrand would cause confusion with the general public wondering if their annual passes are still valid, whether their vouchers, clubcard deals are still valid etc.

I'm with Nick guessing that we'll see some form of rebranding during the closed season, with maybe slight changes over the coming months. We'll probably see some sort of letter or e-mail coming out to annual pass holders shortly setting out changes (if any of course) to where their passes are accepted etc.

It'll be interesting to see how different any logos are. Will we see a slight change from Tussaud's being on there to it becoming Merlin, or will Tussauds just be removed altogether? It's interesting that Madame Tussauds has changed their logo recently to the red and gold. I wonder if this is because the yellow and blue was seen as too similar to the colours used in Merlin's logo?

Having a quick look at the website, it's interesting to see that there's some linkups with the Sea Life Centre and Legoland. I wonder if this is a sign of things to come?

One thing that has to be considered however, is that although we are seeing a new company being in overall control of the group, DIC still own a 20% stake in it. That's a hefty percentage, so they certainly have major input into the operations and decisions of the enlarged Merlin Entertainments.
 
Nick

Tue May 22, 2007 6:30 pm

I would doubt thet current Annual Passes will change, they will just be the same until they expire. I would expect there to be numerous Annual Passes to be introduced though, like 1 to include everything, 1 to be the same as it is now etc etc....
 
User avatar
Chris-TT
Contributor
Contributor
Posts: 1649
Joined: March 2003
Location: Bristol

Tue May 22, 2007 6:39 pm

I’m hoping for one that just includes the theme parks. I’m happy about the merger, although it’s not a great thing that the competition keeps being bought out. Legoland was always a wildcard that kept tussauds on there toes.
Image
 
User avatar
leejay
TT Member
TT Member
Posts: 863
Joined: January 2007

Tue May 22, 2007 6:53 pm

"Scary" wrote:
I knew something was going on when I was at the dungeons a few months back and there was talk of Tussaurds closing and the staff were a little scared. Was just rumours and staff heresay then though!

When was this?
I work at the London Dungeon and its never been rumoured that Madame Tussauds was going to close, plus Dungeon staff are scary not scared, lol!!
The Dungeon has always belonged to Merlin, so we haven't been worried by this at all. I think its a great thing!!!


Edits typos.

Edinborgh dungeon. And by Tussuards I meant Merlin and by closing I meant merging and by scared, i did mean scared as they weren't sure what was going to happen. :lol:

It wouldn't suprise me if a few posters were dotted around the parks saying "A new Alton Towers/thorpe Park" and explains the details. Something like that. Then slowly the adverts will introduce the idea and by next season we will have 'Merlin entertainments Alton towers.' I wonder if they will shorten it to 'Merlin's Alton Towers' and stick with the half circle logo above Alton Towers?
Image
 
User avatar
haydn!
TT Member
TT Member
Posts: 2260
Joined: March 2004
Location: Nottingham
Contact:

Tue May 22, 2007 7:00 pm

"Craig" wrote:
Although this is all now official and done and dusted from a business point of view, I wouldn't expect Tussaud's signs to be ripped down from their attractions just yet!

There's a lot of things to consider when rebranding. Cost is an obvious factor, there's a hell of a lot of signs and promotional material to replace in each park!

The main factor to consider is the public. The change would have to be introduced slowly but surely. For example, you've got a large number of visitors may not be aware of the change. A quick rebrand would cause confusion with the general public wondering if their annual passes are still valid, whether their vouchers, clubcard deals are still valid etc.

I'm with Nick guessing that we'll see some form of rebranding during the closed season, with maybe slight changes over the coming months. We'll probably see some sort of letter or e-mail coming out to annual pass holders shortly setting out changes (if any of course) to where their passes are accepted etc.

It'll be interesting to see how different any logos are. Will we see a slight change from Tussaud's being on there to it becoming Merlin, or will Tussauds just be removed altogether? It's interesting that Madame Tussauds has changed their logo recently to the red and gold. I wonder if this is because the yellow and blue was seen as too similar to the colours used in Merlin's logo?

Having a quick look at the website, it's interesting to see that there's some linkups with the Sea Life Centre and Legoland. I wonder if this is a sign of things to come?

One thing that has to be considered however, is that although we are seeing a new company being in overall control of the group, DIC still own a 20% stake in it. That's a hefty percentage, so they certainly have major input into the operations and decisions of the enlarged Merlin Entertainments.



Although in terms of an overall re-brand, it can be costly and is very wise to implement it stage by stage however in this case it is probably best to get it over and done with. If Alton Towers we're changing it's name then yeah, it would need to be carefully planned but nothing park side will change other than the name of the parks owner.

Customers associate with the brand, and that is still very much Alton Towers, or Chessington, or Thorpe. Tussauds here is just the name behind the brand - and in general joes eye a very insignificant part. The only place it would need tact is Madame Tussuads, but that is remaining the same so again, no need to tread carefully.
Image
 
Scary
TT Member
TT Member
Topic Author
Posts: 19
Joined: March 2007

Tue May 22, 2007 7:41 pm

Leejay,

Now you say Edinburgh Dungeon it makes more sense, but nothing to do with the takeover.
I've heard lots of rumours about the annual pass, and theres lots of different ideas floating around, but I don't expect them to change until next year.
I know that theres a team dedicated to the new Merlin corporate branding but I don't know what the plans are.
  • 1
  • 2
  • 3
  • 4
  • 5
  • 67

Who is online

Users browsing this forum: Yahoo [Bot] and 14 guests