Discussions about other parks and attractions within the European area.

Merlin General Discussion

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Ryan.B

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Re: Will Merlin buy Drayton Manor Theme Park?

by Ryan.B » Wed May 13, 2015 3:45 pm

I don't believe merlin would be able to legally buy an existing park until paramount or some other park comes along as they are monopolising the market. Correct me if I'm wrong
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Re: Will Merlin buy Drayton Manor Theme Park?

by Alex » Wed May 13, 2015 4:06 pm

Think you are probably best reading Adz's post, he has summed up Merlin's position.

Adz wrote:All that being said, Merlin have zero interest in opening or acquiring any more theme parks at this time. Midway Attractions (Sealife, Dungeons, Legoland Discovery Centres, The Eye Brand, Shrek) are far more profitable with minimal investment and no major ongoing costs. This is how the company intends to expand for the foreseeable future.
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Re: Will Merlin buy Drayton Manor Theme Park?

by NemesisRider » Wed May 13, 2015 6:39 pm

Merlin don't need to buy new attractions, they need to strengthen the positions of their current ones especially with Paramount Park set to set a high standard.
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Interesting 30 min video presentation on Merlin Branding.

by nickhutson » Sat May 16, 2015 6:36 pm

https://www.youtube.com/watch?v=JwuTeRr0QHU

This is an interesting 30 minute video presentation on Merlin and branding/IPs - given by the Chief Development Officer of Merlin.

It's worth a watch; it doesn't reveal anything but it's interesting to hear their philosophies on such things as branding, market position and the company as a whole.

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Re: Will Merlin buy Drayton Manor Theme Park?

by stealthsmiler » Mon May 18, 2015 6:07 pm

NRs point is a very good one. Alton Towers really needs to have some investment before PP. They really need to tidy up CCL, sort out the lack of thrill flats (especially with the three existing ones being old) and then bring out SW8 for a big pull of customers before PP. PP IMO is probably one of the reasons why Merlin is moving more towards attractions like SeaLife. They wont face the competition as much as the theme parks will. This idea has been reinforced in my head by the expansion of their overseas theme parks where PP wont have an impact.
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Stan.H

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Re: Interesting 30 min video presentation on Merlin Branding

by Stan.H » Wed May 27, 2015 5:54 pm

Very Interesting! :D
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Sponsored Rides & Attractions

by Stan.H » Sun May 31, 2015 10:35 am

As we have found out in The Coca-Cola London Eye topic, many Merlin Rides & Attractions are sponsored...

Discuss below your thoughts on it and any rides/attractions that have sponsorships...
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Re: Sponsored Rides & Attractions

by Justin » Sun May 31, 2015 12:11 pm

From the other post.

The following rides have been sponsored but sponsorship has come to an end...

Air = Cadbury Heros
Flume = Imperial Leather
Bubbleworks = Imperial Leather
Rumba Rapids = Ribena
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Re: Sponsored Rides & Attractions

by Dan » Sun May 31, 2015 12:12 pm

Let's not forget the infamous Fanta sponsorship of Oblivion!
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Re: Sponsored Rides & Attractions

by Stan.H » Sun May 31, 2015 12:14 pm

Angry Birds 4D!!
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Re: Sponsored Rides & Attractions

by Justin » Sun May 31, 2015 12:18 pm

These are diffrent from sponsorship though. These are rides/areas which have been themed by the park on an IP and Merlin/Drayton would have paid for theses licences.

The likes of Imperial Leather would have paid Merlin to sponsor the ride for a set time.
Last edited by Justin on Sun May 31, 2015 12:23 pm, edited 1 time in total.
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Re: Sponsored Rides & Attractions

by Stan.H » Sun May 31, 2015 12:20 pm

I think we should keep it Merlin and brands only (going against my last post!).
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Re: Sponsored Rides & Attractions

by Max » Sun May 31, 2015 5:16 pm

Oh god Fanta Oblivion.

Dr Pepper Tidal Wave too.
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Re: Sponsored Rides & Attractions

by Dom » Sun May 31, 2015 8:28 pm

Sponsorship isn't a bad thing. Its just bad choices have been made with regards to them. If they got the sponsorship right, then i don't think we would have such an issue with sponsors.
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Re: Sponsored Rides & Attractions

by Luce » Mon Jun 01, 2015 10:57 am

I agree, for example plastering logos and sponsorship info all over a ride isn't a good thing especially when it spoils the character of it. However, sometimes a more subtle approach is better and I do think it can be good for parks as long as it's done properly :)
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Re: Will Merlin buy Drayton Manor Theme Park?

by Adam.W » Wed Jun 17, 2015 9:17 pm

They also need to make their parks feel more magical and get more theming so it's to an extremely high standard in near enough all parts of the park, and yes, more flats and a couple of dark rides.
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Adam.W

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Re: Merlin using their parks as IPs

by Adam.W » Sun Jul 05, 2015 10:32 pm

I like that idea, imagine a full park recreation of the towers in lego... With working rides ;)

I can see them doing something along the lines of that, got to admit
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Re: Sponsored Rides & Attractions

by Adam.W » Tue Jul 07, 2015 7:25 pm

Not so much merlin, but Universal Orlando has the coca cola sponsorship which just ruins the place.
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Re: Merlin using their parks as IPs

by mark_h » Wed Jul 08, 2015 1:41 am

Merlin add their IPs to their parks (Sealife at Alton Towers, Chessington and Legoland)

Whilst it is possible to share ride IP (such as Nemesis) I don't think sharing park IP would be a good idea. If a Thrope Park visitor went to an Alton Towers "land" then that may reduce their need to visit Alton Towers (especially if the representation was underwhelming).

Adding subtle references would be ok, as would Lego representations.
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Re: The new BBC Worldwide partnership- what might we see?

by Adam.W » Tue Jul 14, 2015 8:02 am

What is the fan to not fan ratio for Dr who fans? 3/4 people per 10 people about? Also, remember the hulk is a big rollercoaster that people would ride no matter the theme. But still, I guess people would still ride the simpsons ride, etc, although they aren't fans.
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