Alex wrote:Whilst browsing American theme park news I came across this article on Hollywood Reporter. The interesting bit is the following:Lionsgate has pacted for attractions based on The Hunger Games, Divergent, Now You See Me and Step Up in New York, London, Atlanta, Dubai and China, while Paramount has licensed its name and IP for a resort in London.
This seems to suggest that Paramount now also has the rights to use those IP's in the park.
Unfortunately I doubt the Lionsgate deal mentioned above will have anything to do with Paramount. It's already been announced that there is to be a Hunger Games Themed attraction to Motiongate in Dubai which is due to open in October 2016, whilst in London a live Hunger Games Stage Show is due to open in a purpose built theatre next to Wembley Stadium next year. The Dubai project will also include 'Step Up'.
A Chinese developer is building an entertainment centre in Hengqin, China which will include attractions based on Hunger Games, Divergent and Now You See Me.
The article Alex quoted seems to be referring to the increasing practise of TV and film studios licensing their IPs for use in theme park attractions, a trend we've seen in UK parks recently with CBeebies Land at Alton Towers Resort, and Saw - The Ride, Angry Birds Land, and I'm a Celebrity at Thorpe Park. IT's important to remember that it is not Paramount themselves who are building London Paramount Entertainment Resort - they are merely licensing their name and film IPs. In fact, it would seem that the use of the licensed IP model will be what London Paramount's developers are aiming to use across the resort with deals in place with BBC and Aardman already. Whilst I wouldn't rule out a deal being done with Lionsgate, with the park now not opening until 2021 I would think that we won't see a deal like that until much nearer the main construction phase.