I too agree,
Why do me need more accommodation when Splash landings is closed for most of the year and they don't have the money to run the theme park properly?????
This is the current Merlin strategy - hotels for all. In 2017 they reported they were making £324 a night from each occupied hotel room across the group.
But I agree, it feels like hotels at Alton are going to become a little saturated at this rate, unless they start adding more meaningful evening entertainment to further encourage overnight stays.