It would be interesting if this was true. It is more plausible than other PR scams. If it is true then...crap actually, producing adverts are expensive and they may end up having spent more money to create a second-best advert.
Alternatively, they may have planned to create two versions of the advert, one for before and after watershed, and this is a way of twisting it to make them sound more impressive, ah lah p.r.
Alternatively, it's all usual rubbish.
Either way, Im excited.
Definatley agree with this, and the prospect of two adverts of different ratings seems a great idea. After all they've hyped the ride up so much they've got to start living up to it, so an eerie advert would work really well coupled with a more timid one.
Having said all that, i take anything written in that particular paper with a pinch of salt, after some of the shocking things they've published in the past...