"Sunday Mercury" wrote:New Alton Towers ride TH13TEEN gets coated in bug repellent
Jun 26 2010
Alton Towers Resort announced today that it is introducing a natural insect repellent coating to its new rollercoaster TH13TEEN in a bid to stop riders swallowing an estimated 20 bugs a day at the theme park.
With the average man consuming 500g worth of insects in a lifetime, the park has revealed that visitors can swallow up to 5% of this during one day at the theme park because of the time spent open mouthed on rides. While swallowing insects is not often dangerous, the majority are likely to be flies and these can carry bacteria that cause illness. They are also surprisingly calorific with 20 flies the equivalent to a small bag of jelly beans.
In a move that coincides with National Insect Week, the park will begin trialling the use of natural essential oil of the lemon eucalyptus on its new ultimate ride TH13TEEN, in a bid to minimise the amount of insects swallowed and killed.
Morwenna Angove, sales and marketing director at the Alton Towers Resort, said ‘We’ve had a reported increase in the number of people swallowing insects, particularly on TH13TEEN as it’s based in a wooded area. We’re hoping the new repellant will help make our visitors’ experience more pleasant and also go some way to protecting British insect life’
"bennyboy-92" wrote:As silly as myself and others find these publicity stunts, you have to applaud Morwenna for coming up with them. I mean come on, seriously, bug repellent, testing hats? Who could really think that up...
"Blaze" wrote:That said, I think we take them all too seriously, they're only a bit of fun.
"haydn!" wrote:and their direct PR is managed by a company called Frank PR.