"DiogoJ42" wrote:Really? I wouldn't have thought refurbishing a ride came under the remit of marketing. :?
I'll be honest, even with the massive amounts of grief I put on here about Morwenna i'll be sad to see her leave.
Can anyone remember who ran the marketing department before her? I certainly can't, which means she has done a superb job in advertising the park and herself. If she is leaving and not-internally I suspect other companies have seen her name in the press that often they wanted her on board.
While 13 was stupidly marketed as the 'ultimate' rollercoaster the pre build up, flikr accounts, facebook pages, tv adverts and general marketing was nothing short of superb, and gained alton the sport of publicity its not had since 1994.
And the other attractions she has promoted have been brilliant.
Dear Alton Towers Resort fans,
Today is my last day so I thought I would take the opportunity to thank you for all your support and feedback over the last few years, I know (because I do read the forums!) that some of my ideas haven’t always been received positively by some of you but they have always been undertaken with the best interests of the Resort at heart and have been partly instrumental for ensuring that the business has grown consistently over the last 3 years, 2010 being a record breaking year in so many ways. It will be incredibly hard to leave a place about which I care passionately and even harder to leave behind a group of dedicated, talented and fantastic people who strive to deliver their absolute best for you and the other guests who visit the Resort in growing numbers every year. So, whilst you may have seen the back of scantily-clad ladies on Rita; scantily-clad men in the Waterpark and Clowns protesting I am confident that you will not have seen the end of business growth, great guest experiences in addition to award-winning marketing campaigns and some terrifically unique product development.
Goodbye and Good Luck. Morwenna xx