To interupt the hystria, it's ONE POUND. Not £100. It's 20%. Put it that way, it's a lot. But it's only £1. Calm down, dearies.
Does £1 make that much difference? Really? Don't like it, don't pay it.
It's not so much the raise in price by £1, more of that it all adds up. Everything has gone up in price. Parking by £1, on-the-gate tickets by £1.60 - merchandise, food and beverage have all gone up in price to. As we know everything is going up in price due to VAT and Alton is not the only place, but it will get to the point one year where it is too much and people will loose the appeal of these days out.
Obviously it's up to the person whether they are willing to pay the price or not. If not then they simply should not bother visiting in the first place, but for people like me who enjoy visiting Alton yearly it'll be sad when it gets to the point where I can't simply afford visiting Alton, I've just scrapped visiting this year but future years of theme park visits look unlikely, as my mum put it: "Everything's going up in price but the wages aren't", people(families especially) will have to make cuts and I can see theme parks being the one pleasure in life that people will simply give up on.