A week until opening day and still no TV ad, is that normal? Now that we know the opening date I would have thought we would have seen something by now, as I can't really think why we haven't got one yet.
I have to admit, now that Alton Towers have publicly stated the opening date is 17th March, it is odd there is no TV ad - it has been filmed. Can understand the lack of a TV ad when they were just saying "Spring 2018" for opening, so they could avoid egg on their faces if they needed to delay (as was the case with The Smiler opening).
I guess TV Ad space has to be booked in advance, so if Alton were relying on Plan B of "Spring 2018" just in case, then other advertisers will have booked the prime slots up. The main press launch for Wicker Man is on Friday night (16th March) I believe, so expect to see lots of night-time fire & smoke pictures in next weekends papers. I look forward to riding it next Saturday.