With the general excitement around the topic, I would say that we haven't really had much to get excited about since we had the plans and planning permission. I'm sure the topic will get far busier once the season starts and people will be watching construction for themselves regularly.
However like I said previously, SW8 is far further along in its construction than The Smiler was at the same time in 2012. The Black Hole tent was still standing even into February yet the attraction was getting over 100 times the amount of posts per day. SW8 has had an entire attraction removed and is moving into its landscaping. In regards to all we have us the plans, that's exactly my point. We need to have something else put out on mainstream social media platforms not only so that enthusiasts can begin with the mindless speculation that generally fuels the excitement for Merlin attractions (e.g. FINS!) and the public can actually find out that something is coming to the resort, as right now all they see is "SW8. Groundbreaking new development." and a beloved attraction has been removed. Fingers crossed the incredible marketing work from The Smiler and Ghost Train is brought through as this seems to work very effectively.
I'd like to clarify that this isn't a reflection of how good I think SW8 looks, I think the attraction will be nice but at this point MMXVIII is doing a far
superior job of building excitement and that's a fact that no one can argue with. Having regular construction updates (and posting them publically) is a fantastic move from Blackpool as it's managing to capture interest not only through the UK but even in the US, whereas SW8 has barely stretched out to the south of the UK if we are honest we ourselves.
My main point is I really think Alton need to start with even some subtle Tweets about the ride because right now I, and I'm sure many others, are more excited for MMXVIII and Blackpool who are in direct competition with them at this point.