It's all very well extending ride close from 4 until 5pm when guest figures reach a certain amount, but, assuming that decision is made on the day, rather than a few days before hand, it will be a bit too late to capture those people who may of been planning a trip, checked the AT web site and seen a 4pm ride close and decided not to bother.
Then of course those that turn up on the day, arriving as many do, somewhere between 10-11am, and see the advertised ride as being 4pm may well think twice about future visits if they figure that they are not getting value for money. Yes, maybe later on in the day ride close will be extended, but by then it may be a bit too late and somewhere along the line potential visitors have been, or will be lost.
Whilst short term guest figures may remain healthy, long term the effects could be rather negative.
I do hope that there will be a re-think on the 4pm closing decision, especially for Sundays, most importantly opening weekend Sunday and at the very least advertise 5pm closing instead, rather than simply 'extending' ride close on the day when needed. With the internet, and social networking and the likes, word gets around quickly, as has already been seen just by looking at Altons FB page. Bad word spreads even more so, which is a shame in this case, as there is a lot of good happening at Towers this year. All of which is being overshadowed by some daft short sightedness in trying to cut costs.
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