I do agree that the sheer amount of marketing and advertising which goes on within the park is overkill. It's everywhere you look! Glasses, Quenchers, notice boards, banners, you name it, it's there.
The thing I found most surprising was the fact that this season they appear to have scrapped the Resort Overview video in the Monorail stations in favour of a Box Office style set of adverts. That video was one of the most magical clips shown at the start of the day! But nope, as with so many before it, it has been ditched in favour of upselling (No doubt as they can't be bothered to update it with new rides)
It's ridiculous. Everywhere you look you are reminded that money gets you more
It's an awful waste of time and resources, printing and designing these things which are there for a few weeks/months, then never seen again. Towers would save more money if they weren't printing banners and posters to go on every free lampost and notice board available.
If they want to increase advertising why don't they kill two birds with one stone, and overhaul the main queuetime displays to allow more advertising messages? In the long run it'd no doubt save money, and at least it wouldn't be so in your face.
For the record... I love the new Skyride announcement jingle.
It was good until our gondola had an audio fail and kept looping it. It's scurreh!