It appears clear to me that this is where some of the merlin brands become unmatched, it is plainly obvious that the Burger Kitchen style and the Cloud Cuckoo Land theme clash horribly.
I'm sorry, what?
It looks absolutely gorgeous. The style of it fits in perfectly with Cloud Cuckoo Land, especially Charlie. I really don't understand your complaints... at the very least it fits in far better than previously. Indeed, none of the three outlets presently looks out of place, I was very impressed looking at them yesterday.
In-house outlets > high street brands any day of the week, regardless. Prices are also now more reasonable than in the past, for somebody with an annual pass discount at least.