UK theme parks from another point of view!

 
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Morgan
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Re: Alton Towers Hotel & Splash Landings

Mon Jan 20, 2020 12:43 pm

The rates are totally bonkers at the moment- not even a week ago in the sale, a room for a large party in ATH at the end of March came to £250, but last night suddenly sprang up to ~£450! Also, it's significantly more expensive to book a stay through the Merlin Holiday Club site, which makes no sense...
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Harry347
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Re: Alton Towers Hotel & Splash Landings

Tue Jan 21, 2020 7:43 am

I booked a couple weeks ago for the last weekend of April but was looking at the first of May as they were the same price. It was £100 for ATH standard room for 2 adults and £110 for a Moon Voyager room in ATH. Splash was around £100 also and the camping pods were like £120? which was weird. There was no Enchanted Village lodges listed only the tree house at like £700.

These were all for 1 night Friday to Saturday.
 
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GregH94
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Re: Alton Towers Hotel & Splash Landings

Tue Jan 21, 2020 1:43 pm

I booked ATH for opening weekend, turns out at the time it was actually cheaper than staying in Splash by £60, when normally it’s the other way around 
 
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Qzzb_UK
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Re: Alton Towers Hotel & Splash Landings

Tue Jan 21, 2020 2:07 pm

I assume they work like Airlines and most hotels, where it is a demand based pricing? i.e. if everyone is searching for specific dates the price goes up?
 
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Swarm Chris
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Re: Alton Towers Hotel & Splash Landings

Tue Jan 21, 2020 2:16 pm

I would expect they are doing some form of demand based pricing. Not sure how sophisticated it is, could just be they have X rooms at a lower rate and the rest at a higher rate.
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Qzzb_UK
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Re: Alton Towers Hotel & Splash Landings

Tue Jan 21, 2020 2:18 pm

According to the T&Cs, the Alton Towers Holidays is run by Holiday Extras Limited (https://www.altontowersholidays.com/ter ... tions.html) - Think they run all of the Merlin Holiday Sites (I know they do Thorpe Shark) - so probably using demand based on people booking/searching rather than just Merlin putting the prices up. 
 
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Michelle
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Re: Alton Towers Hotel & Splash Landings

Fri Jan 24, 2020 1:48 pm

I am almost certain it is demand based, however some of the pricing for the coming year seems exceptionally odd.

I wish they'd stick to an Efteling-like system of set pricing for each accomodation with an early bird and late booker discount, it's far less stressful when you know exactly what you can expect to pay, especially given the quality of the standard hotel rooms is... Interesting.
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