As reported on TowersTimes News
the admission price for an on the day ticket has now broken the £50 barrier with a one day ticket costing £50.40. I think alot of people suspected the price might pass this point this season, and it's no-where near the £59.99 Thorpe Park charge on peak days, however, it's still quite a significant psychological barrier in some people's minds which could put some people off.
I know there are BOGOF vouchers and other offers, however I think this increase will make alot of people think very carefully about their visit. I do wonder if the on the day prices being raised in this way is partially as a result of the sheer abundance of 2 for 1 offers - so many people use them, therefore the resort has to raise prices to make sure they still get a reasonable return.