Yes its crap. Chances are the backlash will cause them to change their minds. So I wouldn't worry to much. On a plus side. ERT on Wicker Man. I call that a win!
This worries me slightly though. They know there is strong public opinion against these changes now so are aware that they could get away with even small changes to the opening times from what we have now. These changes, that I can see coming in the next few days, were always intended to be the actual opening times for this season but they knew that they would get this sort of response if they just went straight into them, meaning they'd had to be improved. To counter this, create these fake opening times that are beyond reasonable then "due to customer feedback" drop them back down to what they intended them to be (which will be just slightly better than what we're getting now).
It seems far fetched but I've seen it happen before and there's apparently a term for it, "making the outrage outdated". It might not be the correct use of the term here but I think we could just see them doing something similar to this.