UK theme parks from another point of view!

 
Bert
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Re: Alton Towers Resort - General Discussion

Mon Jan 22, 2018 4:54 pm

I also knew about this rumour and now I know it's true I'm very annoyed. 

One thing that is bound to happen with these cutbacks is when the park gets busy at Fireworks, Scarefest and Summer Holidays/School Trip season the queues for rides are going to be even worse than they already were.

Also it's with the huge accomadation expansion, It's clear Towers are changing marketing to hit people who are willing to spend stupid amounts on products. 

Think of it like in-app purchases for 'freemenium' games, Most people won't pay for in-app purchases in games but then you have a miniscule percentage of people spending insane amounts to get privilages(in this case the hotels) and buissnesses have realised that it is more pofitable to make 'freemenium'  games and let something like 0.75% of players who spend silly amounts of cash on the games and annoy everyone else. 

The difference with AT being a theme park and not a 'freemenium' video game is that people already have paid to enter the park. 

Watch this space, Once investors have found another way to make even more money you can bet Towers will follow(about 5 years behind though)...
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S.J_O'Grady
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Re: Alton Towers Resort - General Discussion

Mon Jan 22, 2018 5:11 pm

They're going to get so many complaints about this. You cannot expect an ordinary member of the public to turn up and find arguably the main ride, and others, closed for 2 hours of an already embarrassingly short opening day. The fact is they're not gonna know this until they get there, and when they do it will hit em pretty hard!! It's so sad to see a great park run so badly.
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MakoMania
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Re: Alton Towers Resort - General Discussion

Mon Jan 22, 2018 5:17 pm

Cuts, cuts and more cuts, but what else should we expect from Merlin. Race to the bottom for sure.
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Teammaddiz
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Re: Alton Towers Resort - General Discussion

Mon Jan 22, 2018 5:27 pm

Absolutely disgusting, simply. It's Merlin's business model perfectly: charge more and more to get in, spend less and less on your actual parks, and slowly decrease the opening hours year round. Adjust accordingly until you no longer see a drop in expected visitor numbers all things considered. After a year or two, repeat. 

As much as I want Wickerman to be a huge success to get more woodies in the UK, I do think a drop in visitor numbers this year would do Alton some good. Fewer visitors tells Merlin they simply can't keep employing this business practice and actually need to provide a quality service for the extortionate amount people pay to visit. It's a business. They need to make money. But this is beyond a joke. 
 
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MakoMania
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Re: Alton Towers Resort - General Discussion

Mon Jan 22, 2018 5:48 pm

Don't worry Teamaddiz, they'll be sure to cut even more in 2019 regardless of whether or not attendance improves or declines.
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ROYJESS
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Re: Alton Towers Resort - General Discussion

Mon Jan 22, 2018 6:33 pm

I'm lost for words, these cuts are really bad. Not worth a day visit

RIP Alton
 
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Dom
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Re: Alton Towers Resort - General Discussion

Mon Jan 22, 2018 6:36 pm

Yes its crap. Chances are the backlash will cause them to change their minds. So I wouldn't worry to much. On a plus side. ERT on Wicker Man. I call that a win!
 
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Liam.W
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Re: Alton Towers Resort - General Discussion

Mon Jan 22, 2018 6:38 pm

Luckily I've had a few weeks to come to terms with this news... And I still can't come to terms with it! Aaaaargghh!
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Nickolai
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Re: Alton Towers Resort - General Discussion

Mon Jan 22, 2018 6:45 pm

Alton Towers better change their mind. A member of my family GP said for this year with Wickerman, the whole place needs to be 'singing and dancing', in other words at its best.
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Teammaddiz
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Re: Alton Towers Resort - General Discussion

Mon Jan 22, 2018 6:46 pm

Dom wrote:
Yes its crap. Chances are the backlash will cause them to change their minds. So I wouldn't worry to much. On a plus side. ERT on Wicker Man. I call that a win!

This worries me slightly though. They know there is strong public opinion against these changes now so are aware that they could get away with even small changes to the opening times from what we have now. These changes, that I can see coming in the next few days, were always intended to be the actual opening times for this season but they knew that they would get this sort of response if they just went straight into them, meaning they'd had to be improved. To counter this, create these fake opening times that are beyond reasonable then "due to customer feedback" drop them back down to what they intended them to be (which will be just slightly better than what we're getting now). 
It seems far fetched but I've seen it happen before and there's apparently a term for it, "making the outrage outdated". It might not be the correct use of the term here but I think we could just see them doing something similar to this.
 
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Joel Allen
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Re: Alton Towers Resort - General Discussion

Mon Jan 22, 2018 6:49 pm

I doubt they’d stay the same now due to the colossal backlash from the GP. I just hope the forbidden valley opening time is moved back and also the Congo river rapids to have increased operating days in the year. :? I hope...
 
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Re: Alton Towers Resort - General Discussion

Mon Jan 22, 2018 7:19 pm

I honestly feel that these new openings aren't coming from Merlin. Look at Thorpe's openings this year, 6pm closures from March, and 10pm closures throughout the summer. If Thorpe can do this, then it couldn't have come from Merlin. This is Towers themselves doing this, and the primary reason is simply spending £16m on Wickerman whilst still recovering visitor numbers from The Smiler crash.
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Robert.W
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Re: Alton Towers Resort - General Discussion

Mon Jan 22, 2018 7:25 pm

Also looking like Tree Top Quest will be closed though 2018, as it has completely vanished from the website... 
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Dom
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Re: Alton Towers Resort - General Discussion

Mon Jan 22, 2018 7:25 pm

Its looking like its going from bad to worse. Congratulations AT. Only you are able to hit and miss with a new coaster opening
 
S.J_O'Grady
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Re: Alton Towers Resort - General Discussion

Mon Jan 22, 2018 7:35 pm

This is bad beyond belief. I hate to say it but it's hard to log onto a forum and act passionate about a place when it's being run like this. Ride line-up next, I can't wait....
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Robert.W
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Re: Alton Towers Resort - General Discussion

Mon Jan 22, 2018 7:38 pm

Another not so good thing about the ERT is that it will only be available to onsite hotel guests and MAP holders.
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Dan
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Re: Alton Towers Resort - General Discussion

Mon Jan 22, 2018 7:39 pm

I don’t think the ride lineup will be that much different from what we had in 2017.

Implementing the staggered openings and closing more attractions would be suicide. Guests are already going to be limited with what they can do at their own leisure, if more attractions are closed then I will really begin to worry, even more so than I already am.
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NemeJaney
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Re: Alton Towers Resort - General Discussion

Mon Jan 22, 2018 7:41 pm

Perhaps at this stage it would be better to pay per attraction  :lol (although that would mean fewer guests would come from far away of course)
 
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Justin
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Re: Alton Towers Resort - General Discussion

Mon Jan 22, 2018 8:02 pm

With Alton Towers being a leading theme park, this announcement is an embarrassment to the resort and has the potential to damage their reputation beyond repair. Just look at the backlash on Facebook!

I don't agree with the staggered openings at all, especially Forbidden Valley opening at 12pm. Guests will soon grow tired of stumbling across closed attractions or hoardings, therefore leading to dissatisfaction!

The reversal of Forbidden Valley would soften the blow!
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Coaster123
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Re: Alton Towers Resort - General Discussion

Mon Jan 22, 2018 8:06 pm

Wow!  I never, ever thought we'd actually reach the point where I would find myself sitting here seriously questioning whether to bother with any trips this year.  Up until today, I've been close to pushing the button on the purchase of 3 Premium MAPs but not sure whether I'll bother now.
I've been one of their most loyal and biggest fans for over 25 years, supporting and defending them through the recent "bad times" and visiting multiple times a season - but today they've hit the ultimate low with the proposed staggered openings for 2018.  Whoever is making these decisions (whether it be Merlin or AT themselves) must be totally and utterly deluded.  Words fail me.  Who on earth in their right mind would even consider sanctioning the reduced availability of one of the most renowned coasters on the planet?! The backlash already from the GP, in such a short space of time since the announcement, speaks volumes.  It's so ludicrous that I'm half expecting to see the waterpark opening this year with the tagline "World's First Completely Dry Waterpark!" with the level of cuts we're seeing at present.
I could rant for hours over all the bad recent decisions and short-sighted investments (I'm looking at you Galactica, which was clearly such a wonderfully thought out investment that it spent half of last season without VR only to be mothballed for a third of the day each day in 2018!) but I'll just finish up with saying that It's so, so sad to see a once vibrant, magical place have every last piece of what made it so special sucked out of it.  

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