lewis97 wrote:However, we are arguably still faced with a worse situation than last year in terms of Early Ride Time and the staggered openings. ERT is still only half an hour and sees a slight reduction in the number of attractions available, although the inclusion of Wicker Man is some consolation, and I suppose removing it as a perk for those who purchase tickets online could be seen as a positive by those still entitled to it. We are also still potentially seeing staggered openings across more of the park than we did last season, with the closing times (and the flexibility of these) remaining to be seen.
Robert.W wrote:I'm certainly not praising Alton though. Even if at the moment they are under immense financial strain. My response to that is if they don't have the budget necessary to operate what they already have, they should definitely not have been building more new accomodation and big investments in rides, like Wicker Man
Dan wrote:Capital Expenditure comes from a different pot than the Operations Budget.
S.J_O'Grady wrote:Towers Street are also saying that the Traffic Patrol will be returning this year, which is more good news. No idea where this information has come from but I've never known them be wrong in the past.
streetmagix wrote:Or you could go the austerity route, cutting services and opening times. Tesco tried this when their 'something for everyone' policy backfired. It made things worse for a while before they started rebounding. It also happened to American Adventure and Pleasureland Southport.
hursty wrote:Justin wrote:how about reintroducing sponsorship, as long as it it done correctly without a detrimental affect on the attractions/area!
Unfortunately what we've seen so far with a Carex bottle and some blue bunnies is not really going to bring the really serious revenue, I don't think that Alton Towers is the powerful brand it was the last time they did sponsorship, which is what they need to bring in the big bucks. And I think the chances of screwing it up would be so high and with the reaction to these cuts at the moment, could be perceived as desperate. I think they need to build the brand value back up, before even thinking of overt sponsorship. The other challenge is with things like the IP protection of CBeebies Land, it can significantly limit sponsorship. In terms of reaching the normally desirable 18-30 demographic, there are more modern ways to get through to them with most conventionally strategies seeming dated.
looptheloop wrote:Also off topic TPW have posted images of the entrance plaza being renovated, including the ticket booths being removed.