What I find extremely interesting at the moment is that over past couple of months, the marketing had changed from advertising this ride as a "world first" to now being simply "world beating" despite being promised as a world first by the Alton Towers management some time before.
We all came to accept that there might not be a secret element and instead that they would go for the most number of inversions, or some other record breaking score but there's a video attached to this article which revealed the name of the ride today: http://metro.co.uk/2013/01/21/eweve-bee ... d-3359300/
In the video, the narrator clearly says "our world first roller coaster". Now, I find it extremely unlikely that they're going for the inversion record. So what on earth could possibly be world beating and world first about this ride?