From what I can ascertain, the Sanctuary (I have not manged to go on it and I cannot find a lore of it anywhere so I am working on what various people have said on the the forums) is based in the 1950s and in it the Dr Kelman is portrayed as quite an old man. If this is true then could it be that in the canon of The Smiler, The doctor is deceased or Retired as the person in charge of the Ministry of Joy. If this could be the case it could open up a new branch to the storyline:
Here is my imagining of the storyline if the above is true:
- 1950s, The MoJ is set up by Dr Kelman, it uses the Towers as a base of operations (the sanctuary) to conduct various experiments trying to induce a smile on various people. During this time The five stages of Marmalisation are drawn up, it is the ultimate way to permanently alter peoples general demeanor.
- a couple of years later Dr Kelmans techniques are shunned and The sanctuary is closed down. However the MoJ survive, trying to work out new techniques of bringing happiness to the masses. During this time the MoJ manages to secure the generating of funds from outside the government and goes rouge, now independent of government they generate new plans to roll out in the future.
-1990s, Alton towers decides to become a world class theme park and starts to invest in new rides and roller coasters, The Moj start to take an interest in the park as a potential place to conduct tests on the unknowing public.
-1991, An engineer is drafted into the MoJ to help alter the designs of the rides to allow them to do tests on the public (without them knowing)
-1992/3, The construction of Nemesis begins, though it appears like a normal coaster, parts of it are fundamentally changed to allow the secret monitoring of guests to gauge hormonal reflexes in humans to induce happiness and euphoria.
-1997, Construction of Oblivion and X sector begins, The MoJ help fund it as they hope to focus on this area of the park as their main area of testing.
Oblivion's main aim is to observe the ability of people to ingest vapors whilst traveling at speed (a prelude to the Giggler) the misters at the mouth of the tunnel are designed to spray water, or chemicals. Riders are monitored getting on and off to try and determine the effectiveness of the sprays.
-The engineer that was drafted in is taken by Dr Kelman's theories and completely believes that the Doctor is correct, He also manages to work his way up to be second in charge of the MoJ.
-early 2000s, Dr Kelman Retires/Dies Allowing the Engineer to take control of the MoJ. He knows about the Marmalisation Process and begins to design a new delivery system which will be able to Marmalise entire towns or Cities. His motivation is dubious as, unlike Dr Kelman, he is not doing it for scientific advancement nor does it seem that he wishes to improve the well-being of other people. It is believed that the Engineer has seen this as a means to an end of a problem, but his personality is too chaotic for anyone to see his true vision.
-2000s, Alton towers continues to build new rides, The MoJ still does tests on the oblivious riders, however the tests aren't as intensive as on previous rides.
-2010, The Engineer finally comes up with a workable delivery system for the Marmalisation Process, the result is a Pentapod (five legged) vehicle with the different stages on each of its legs, it is called the Marmaliser.
-2012; it is decided to test a Marmaliser before rolling them out all over the world. It is decided to do the test at Alton towers, the selected Marmaliser would be altered to interact with the GP as part of a ride, changes to the design include: the removal of several, dart firing, turrets which help deliver the inoculation (as they are seen as too dangerous for a theme park) and The Tickler is changed to be in a fixed position rather than on extending arms.
-2013; The Smiler is opened, it is a full throttle thrill roller coaster which attracts crowds of people from all over the world. Testing of the Marmaliser begins.
There would be many ways to imply this storyline throughout the queue line, for example if Dr Kelman is dead then part of the queue could go through a small memorial garden which a plaque to 'the late Dr Kelman'. Also inside the station/ around the queue you could have per-recorded messages, the first few from Dr Kelman and then to mark his passing a announcement by the engineer, introducing himself and doing a small speech for the Late doctor. The recordings for the engineer (could be potentially voiced by JW as part of a legacy for his last ride) would be written to show that he is logical but morally dubious, this would be shown by a general disregard for the safety and feelings of riders occasionally shouting at people over the intercom but despite the shouting, he would have a strangely jovial attitude.
"The Marmalisation Process has been scientifically designed to ensure a sense of euphoria and satisfaction should be had by all... There are no, known, Long Term side effects to the Marmalisation process, however short term side effects may include: dizziness, vomiting, loss of balance, loss of limb control, feinting, wild hallucinations but most importantly Smiles!"