Recently, the park has been a bit of a laksture on the ride-front, which many people feel the park has been abanodend. I disagree, 2004 was definatley one of the biggest ride products to date, and 2006 saw a massive expansion to the zoo, which to be fair is just as important as the theme-park in my opinion. Then in 2007, the park expanded either further with their hotel, which seemed to have gone un-noticed as a development. Plus, they had the SeaLife centre in 2008, which saw an increase in visitor-numbers.
So where does that leave us? The future! 2010, I think will be a year for rides. Beano Land is in dire need of a re-theme, plus the park in general needs some TLC. I remember reading someone that the park is currently trying to appeal to 9-12 year olds. This could be quite easy, as I know many people in other years going to Thorpe Park but not wanting to ride the bigger rides.
So, this should make Chessington the park for them. Give the park back some of the exitment it had in the 90's. Another thing that got me, is the 9-12 age-group also seem to be fond of dark-rides. How this can be easily solved add some fright-facotr back to Vampire. Nothing to extreme, but the type of thing Duel shows and re-do the ending tunnel.
Spruce up Dragon's Fury as well add more theming, and give it a storyline to back up the ride, same can be said with Dragon Falls give it some on-boat audio that would really appeal to people. If it works for Disney, it should work for Chessington.
Then there's the daunting question of new-rides, put something back up the old Rodeo site definatley, a family friendly flat or even a small drop-tower. It's not in an area, where it will distract the locals as far as I'm aware.
Or even better, completly rip-out the mine train and build a new coaster using the space. One thing I wondered why the park has never considered a small, medium woodie. Would be great, and put some more adventure back into the park.
Also sort out Bubbleworks, it's got in a bit of a bad state now with dirty-water and what not, how about a unique dark ride in it's place. How about a vamperic rapids ride around Teansylvania, with some fear elements involved but nothing that would put of the youngest riders. Kind of like Little Monster's Den Of Mischeif at Flamingo Land.
Also, add a final grand ending to Tomb Blaster, kind of where something happens. Rather than things just staying still for you to shoot. Maybe arm the mummies with laser-guns or something.
Hope you like my ideas, and share yours.