I cannot guarantee this information to be true, as it does not come from a 100% reliable source, however I thought I'd share it anyway as it interested me.
YooHoo and friends could be teaming up with Chessington with a rename of the Children's zoo
Aurora World has revealed a new marketing initiative which will see its YooHoo & Friends brand become exclusive sponsor of the Children's Zoo at Chessington World of Adventures Resort.
The petting zoo will be renamed the 'YooHoo & Friends Children's Zoo' during the period of the sponsorship campaign, with all signage - including notices and animal profile boards, park maps and websites - themed with YooHoo & Friends graphics.
The adjoining shop will also be rebranded as the 'YooHoo & Friends at the AMAZU Shop' and will now remain open all year-round. The property will have a significant presence in a themed area within the store.
The opening weekend will be supported by a meet and greet with YooHoo costume characters and special giveaways for children.
"This collaboration with one of the UK's foremost attractions is a very exciting development for YooHoo & Friends," said Nigel Layton-Hill, Aurora's sales director. "It will further endorse YooHoo as a leading plush brand and must have collectable for now and the future."
Source: http://www.toynews-online.biz/news/read ... res/041931
For those who don't know what YooHoo and friends is: http://yoohoo.auroraworld.com/
To me, this sound like a load of rubbish, but I wondered what everyone thought of it?
Burniel | Great at theme park knowledge, not so great at designing signatures.