I'm sorry, but this name is awful.
Firstly, don't judge a book by its cover. Its the attraction as whole we should be judging, and until it opens we can't do that.
Its just a name, and given Chessington's (And Merlin's) reputation at using rubbish name's it comes as no surprise.
And now this new ride is apparently going to become the headliner of a new area (what's that going to be called - "The Gruffalo: the family-orientated area"?) It seems to me that Merlin knows that Vampire will crumble within the next decade and are taking the opportunity to re-theme the area while they have an excuse. I guess we'll soon see one of the UK's most beloved coasters torn down and replaced by a small children's ride and meet & greet or maybe even a Gruffalo hotel, ala Alton Towers 2017? .
It is a shame, if the rumors of the area change are true, but we have to stop being sentimental over things. Theme Parks are a business and they will always need to change with the times to attract new guests. Whilst it pain's me to say it, Vampire will eventually leave the park. Yes its a popular ride, but sometimes things need to go.
Really I just think people should give this a chance, as let's be honest Bubbleworks wasn't in the best of its years. I have pre-judged various developments before and ended up loving them, so I'm trying to keep an open mind about this one.
This is what everyone should be doing with regards to this attraction. For all we know it could become Chessington's best ride.
I do, however, have concerns as to the level of the themeing that will be used inside. Will they make it look like your in the book and have the scenery match the style of the images in the book, or will they try and make it more realistic. This is the question that is playing on my mind as of late with regards to this attraction. Both could work well, if done well, yet I am partly hoping they go for realistic as opposed to 'cartoony'.