Here are a few photos of some merchandise I purchased from my trip today.
Here is the fantastic new The Swarm resin with detailing both on the front and back -
This cost £8 and £6.60 with a Annual Pass discount. Worth every penny.
I also purchased the 4 pin badges the resort are offering for 2016, you can collect badges from The Swarm, Stealth, Colossus and a generic resort logo badge.
These are £2.50 and £2 with an Annual Pass discount. My main niggle with these is how small they are in comparison to the badges Alton Towers were offering in 2015. As well as the ride themed badges not having a plastic coating. Here is a comparison between the two -
Still not too bad for £2, and I hope that this line will be expanded in the coming years.