despite not watching the show, I did actually go on this today, got to say I was a little lost, its way too format heavy, alot of stuff you would need to know the shows format to really get. I dont mind the little challenges, but it was a little lost on me
Being honest, coming from someone who watches the show - I was lost as well!
This doesn't really have an effect on how confusing this attraction can be...
the staff obviously have to be in character a little bit to keep the "ride" on brand, but for me, all that "celebrity" and "something about gold stars so I could have food" was wasted on me. Also I dont believe there was any bugs, I enjoyed the Shark Reef aquarium thing at Alton Tower, its a shame you are not offered the chance to see bugs and creatures, even if for sensible reasons you dont touch them, im certainly betting some of the school kids I saw in line, would have enjoyed that.
All that said im sure fans of the show, do enjoy it more, and the merchandise they get at the end, would be good for them, simply as merchandise of the show, rather than theme park merchandise.