Merlin has opened today a brand new 4D cinema attraction to the London Eye, buried beneath the Grade II listed County Hall. Visitors will proceed into the Europe's best 4D cinema after purchasing tickets, as a prelude to their flight on the Eye.
The film features an emotional journey of a little girl who's not tall enough to see everything and then goes on to see London like never before, through the eyes of a bird. The cinema uses state-of-the art 3D footage from last year's New Year Fireworks display which was the largest the country has seen.http://www.londoneye.com/Static/TheNew4DExperience.htm
This development is in addition to the full refurbishment of the Eye itself, complete with new logo, which is seeing each pod being dismantled from the structure at night and floated right down the Thames to a port. They're then taken by lorry up North to be renewed and fitted with plasma screens and surround sound audio to provide an enriched and educational viewing experience in time for the London Olympics.