No, the London Eye has not been sold by Merlin.
A three year deal has been signed between Merlin and EDF Energy, which sees naming rights transferred to EDF for the duration of the contract. EDF is a first tier Olympic sponsor, hence the timing of the deal.
The Merlin Entertainments London Eye will be rebranded as the EDF Energy London Eye during it's annual maintenance period, which starts tomorrow and lasts two weeks.Full details over at BlooLoop
Gah, I really loved Merlin's branding of the Eye :no: