Have to disagree with the people who say that they can't compete on the thrill market. If they were to exploit the fact that alton is now £46 on the gate by making drayton MUCH cheaper than alton (Something along the lines of £25 on the gate and £20 online), I think that they could begin to attract the thrill seekers. To be honest I think now is the right time for drayton to try and move into the thrill market because they have a well established family market that is starting to generate them a profit, which could be used to extend their market further to thrill seekers. There are however various ways of doing this I think:
-Installing an intamin, mack, gerstlauer of Vekoma launched coaster with some good theming and a whole lot of hype
-Installing an off the shelf eurofighter or el loco and investing in another decent flat ride
-Installing an SLC (yes I know that's controversial but I believe that drayton is one of the few parks that could benefit from an SLC) with lots of theming
-Installing family thrill rides for the bigger kids such as a Maurer and sohne spinning coaster or a gerstlaur bobsled coaster. In light of what has been said on this topic this is probably the most likely scenario.
I think the key to continuing draytons success is to take one of these four options and put it into practice, but I also think it will only work if they undercut alton with their gate prices, which wouldn't be a bad thing as a bit of competition is a good thing to try and make alton work harder with their rides. And one last thing, since drayton is a small park I would be quite happy to see them filling the park with off the shelf coasters, like flamingo land, to boost profits because the general public will probably not recognise the fact that they are off the shelf coasters.
I would also like to take this time to say I hope they get rid of the ball crushing section of apocalypse, that thing is lethal.