Tom G wrote:
You're getting confused about what is on sale here.
New passes are what is on sale, not renewals. They have simply matched the renewal price to the current new pass sale price.
Prices do rise and always have - I do not understand the controversy.
I agree with you Tom, I also can't understand all the controversy, like with all other companies Merlin need to put there prices up. Go into a retail store and prices are regularly going up and there's nothing we can do about it. As for the MAP sale Merlin are offering the sale on new passes and have matched the previous renewal price. No matter how much people complain to Merlin they wont change it. At the end of the day every company needs profit and this is one way Merlin achieve this.
How do you not understand the controversy?
People offered renewals via email at one price, then told it is much higher when they try to buy.
Always having been told the renewal is cheaper than buying new. Now it isn't.
Instead of decreasing prices in the sale, prices have instead increased and we are told it is on sale. This is illegal.
Some benefits taken away for both Standard and Premium.
Prices have increased by 20%. This is not a fair increase. 5% might have been ok. 20% is not.
Ignoring or giving canned responses on social media.
I have bought passes for my family for the past 5 years. We've always renewed in the sale as it's been cheaper to renew than to buy new. This year we won't be renewing. I might consider Chessington-only passes as this is what we visit most, and that actually includes parking. It's all very well saying it's good value if you visit 10 times or whatever. But I only visit 10 times BECAUSE I have a pass. Without it, I wouldn't visit. So they also lose on food, drink, merchandise, ride photo sales.