So what do we think of the new pricing?
Although I don't have a family, so the lack of this option doesn't affect me, I feel the prices for the Gold and Platinum passes are still reasonable.
Following The Smiler incident in 2015, the prices of the Merlin passes have stayed similar with nominal inflationary rises each year. With the introduction of the individual park seasonal passes, I feel this really cheapened the product, and unfortunately people have got used to a very cheap day out, which should not be the case. The comments on social media have been an interesting read, with a lot of 'entitlement' going around, shall we say.
Although the theme parks have not invested in too much, and generally more rides have been removed than added, at least Merlin can say in 2021 that each park is receiving something substantial (Thorpe - subjective), which justifies the price increase somewhat.