Sorry to reserect an old topic but to put all queries straight...
Merlin Studios is a mostly conceptual design team, this is the same as Disney Imagineering and Universal Creative.
Merlin Studios was created to run the development of the parks rides and theming from one central point and create an established branded style within Merlin Entertainment.
So say for SW7, Alton Towers will hand over a brief to Merlin Studios, outlining in writing everything they want. The studios will then interpret this brief and produce concept art work and designs (usually hand drawn sketches for the initial development) for a few selected scenes within the ride, facade, decor or general theming.
These initial conceptual ideas are then handed back to the Towers and Merlin HQ for signing off. Once everyone is happy with the new ride ideas and concepts. Merlin Studios will then take it into the second stage of development, detailing. Once details are created these will then be sent to get ready for tender, details along with sample tenders are sent out to various companies, including theme park design specialists, AV specialists, ride manufactures, interactive designers and etc. Each company receiving a specialist package within which they have there own brief outlined and instructions on the style and required dimensions. These companies then reply with the price and turnaround. Meanwhile the studios prepare planning permission documents by working together with external companies specialising in that area.
So that’s just the basics of the design,
as it progresses Merlin Studios over see the Project Management and other such things pretty much everything on Alton Towers behalf.
So onto costing…
Design firms take an industry standard of around 12-15% of the final cost price.
Expedition Everest in Disney's Animal Kingdom - $1,00,000,000
W.D.I would see $12,000,000
So that is about 10 years worth of work with say 15 Imagineers working on that project, so that is $80,000 each without taking running costs, so say split it 50% so now its $40,000 each or £25,637
Hex - £4,000,000
Merlin Studios would see £480,000
So that’s about 2.5 Years of work with about 4 Designers working on it, so £48,000 each a year, and that’s without running costs, so split them at 50% so your looking at £24,000 for the year for a designer working on hex.
Id say there working on 2 constant projects a work at Merlin Studios so between them about £48,00 a year.
Q-Line Fence Painting - £8,000
Studios Make £1,200 (at 15% as it’s a small project)
1week project, 1 person designing - £62,400 a year, 50% of for running costs £31,200 a year.
£6,600 for the painters, look how much fencing there is in Spinball, along with traveling, brushes, equipment, cleaning, labour.
Hope this has solved some peoples thoughts on why its so expensive, which when you look at it this way it is not.
Just thought I would add-
Friends work for leading theme park/attraction design companies.
Other friends work in leading theme park inhouse design studios.
and I work within the theme park design industry.
Last edited by DDCStudio
on Tue Jun 26, 2012 1:29 pm, edited 1 time in total.