Going back to entertainment, I would love to see a proper, top quality, bigger show that was advertised heavily to ensure visit levels were high.
The current show quality at the park has been static for 4 seasons now and is average at absolute best. A major resort needs better. I am sure heide park or gardaland could help them.
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So would I. If they brought in a show that is one the scale of what the ice shows were this could be a good way to entice people to visit the park. The ice shows were the "key" shows on park, on a big scale and offered something that was of a "wow" factor. If they got something like this installed it would really strengthen the entertainments offerings, a new ice show would be nice, if not a multi-entertainment show/circus style show would work well.
But it's the exact reason that we've not seen any changes with the shows for 4 seasons (I know they've changed shows, but I'm talking expansions here) that I honestly can't see this changing next year or over the next few years.
The current shows seem to small budget for me, they are good and offer something for kids but then where's the variety? There is nothing for the older audience or a show that offers something all ages can watch and enjoy. The ice shows done this and shows of a similar style can work the same these days.
Alton Towers need to start thinking as a resort. Entertainments is the key, if they want to become as famous as other European resorts they need to gets their fingers out and actual show us that they are a resort and are owned by a company that is "second to Disney".