Only I can visualise a Pine Lodge themed hotel for the future, or a lodge park with individual lodges. (Possibility for future maybe?)
i personally can see a possible LEGO themed hotel, since Merlin are expanding the LEGO park brand with the LEGO discovery center, it could make sense having a LEGO hotel in the park, could even be part of a future Mini Legoland family Park area. just don't count Merlin out when it comes to mixed Branding, an alpine lodge style hotel would seam like a crude disney copy, and Alton is very much about Firsts and big obvious brands that they can control.
lets have a few ideas for what the next hotel theme could be and start a Poll and see if Alton/Merlin will listen.[/quote]
I highly doubt that a hotel with a LEGO theme would be considered for Alton Towers, considering that a hotel is currently being built at Legoland itself.
I also can't see a Legoland area being added to the park, as not only would the theme be unoriginal, and detract from the appeal of Legoland and LDC, but also involves a whole load of legal complications about the Lego brand and what kind of coverage it can have.
I just can't see the prominence of the Lego brand in the hotels extending beyond the sandcastle in Splash Landings :).