Age limit has been slapped on terry by film chiefs... 12A marketing stunt?
Almost certainly! For one the BBFC were invited in by AT. They have never been involved in this kind of experience - they are a media classification organisation...
"The BBFC is an independent, self-financing and not-for-profit media content regulator. We operate transparent, consistent and trusted co-regulatory and self-regulatory classification and labelling systems in the UK."
It would be nice if this indicated a filmatic quality to Terry though!
EDIT: If people haven't seen where this has come from, there is a newspaper article from the Sun that is posted in the spoilers topic as it contains an artists impression of inside Terry...
Selected quotes from the article...
"The British Board of Film Classification moved after examining the Nemesis Sub-Terra at Alton Towers.
Until now the BBFC has only dealt with films or games, but were called in by the park before the ride went live.
Bosses at Alton Towers decided to take advice after seeing testing panel results before the opening on March 24.
Now the film board has slapped it with a 12A certificate, meaning under 12s need an adult with them to go on it.
Murray Perkins, Senior Examiner at the BBFC said: "We are seeing a real blur of the old boundaries of visual content and physical experience in both 3D and 4D cinema, and at theme parks."...
...""After experiencing the attraction first-hand, based on 100 years of experience and line with British public opinion, we would recommend that Alton Towers Resort classify the new Nemesis Sub-Terra a 12A."...
..."It is based on the back story of the original Nemesis ride, which opened in 1994.
Spokesperson Katherine Duckworth said: "The classification is important for the resort to ensure the wellbeing of our guests.
"We are aware the enforcements that will now be implemented will mean that many of our younger visitors are unable to experience Nemesis Sub-Terra, which we are obviously concerned about.
"However, the Alton Towers Resort prides itself on offering a variety of rides for all ages and we hope that those under the age of 12 will continue to enjoy our other attractions.""