I still think it would be great if Aardman and Merlin teamed up and created a whole new world of characters
I don't think that's going to happen, honestly. After BPB put in Thrill-O-Matic, I think the GP would presume Towers is copying BPB. It's a better idea than the 7th bloody Thomas Town/Land.
You'd be surprised at how few people would actually notice.
I am drawn to the word 'experiences' on the sign. To me it suggests walk-through, thematic experience, etc. Something similar to Furchester Hotel?
I would really hope that this is an early start on a full overhual of the CCL area, not just a single attraction