Its a fairly similar price to Flambo's and that's just for one meal so its not exactly astronomical.
Fair point, but Flambo's isn't included, nor really a fair comparison to what's on offer in the park IMO. To me, on a average day (opening hours), most people are likely to have a main meal for lunch and then perhaps a snack in the late afternoon, or before they leave for the journey home.
I suppose if you usually buy a refillable drinks capsule then it doesn't seem so bad (not sure how much they are these days?), but then families usually share one to go around.
When you consider admission and parking, are families likely to spend over £20 per head per adult, and an extra £12 per head for the kids?
Guests complain about the price of a standard meal as it is.