Funny you should say that, James. All four applications have been over the past couple of years, all done online, and for the third one (which was completed last year), I was given an interview, but I got turned down. All of the applications were for the same McDonalds restaurant. This one was sent on June 4th, and the reply was today, meaning they took seven-and-a-half weeks to decide whether or not to allow my application to proceed any further. Then again, with the current jobs climate, companies will be wanting people with more experience, and as I have NONE (apart from a bit of work experience in some places, and volunteering from time to time in my brother's bookshop), that may be why I'm refused. The 'quiz' thing may be what let me down, too.
So it looks like another summer of being an unemployed bum. :(
Ah, sorry to hear that. To be honest, if I was you stay away from McDonalds - I've heard they can be an unpleasant company to work for.
Don't worry about having no experience. I have no experience whatsoever, and recently (in fact, just yesterday/today) I've landed myself with a job at a local pub. Places will not alienate you due to having no experience, any store/pub/restaurant will be willing to train you if they believe you're the right person for the job.
I was having a conversation with someone today and it seems that retail is the hardest sector to get in at the moment. There are very little jobs and a high volume of applicants. It's hard to get a job as everyone else is trying it at the same time.
I can't really recommend much apart from trying the Directgov website ([url=http://jobseekers.direct.gov.uk" onclick="window.open(this.href);return false;]http://jobseekers.direct.gov.uk[/url]) to search for local jobs (many businesses and local businesses tend to advertise vacancies on there these days). You could always try the classic handing CVs into stores (although I'd say it's hit or miss with each store as they are all getting CVs every day of the week). Or you could try and see if you have any friends/family who already have a job and may be able to get you into a job.
Apart from that all I can say is just keep trying and keep applying for any jobs that come to your interest. Just don't get too down over it - it is hard trying to get your first job but just keep trying and you'll get there eventually. :)