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What is your favourite 2015 Christmas Ad

Poll ended at Sun Jan 03, 2016 11:13 pm

John Lewis
No votes
Sainsbury's
No votes
M&S
No votes
Coca-Cola
2 (29%)
Asda
No votes
Boots
No votes
Cadbury's
No votes
Debenhams
No votes
PayPal
No votes
Aldi
5 (71%)
 
Total votes: 7
 
Aidan Lowe
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Christmas Adverts 2015- General Discussion

Sat Nov 07, 2015 10:30 pm

My ramble on this new advert, probably taking it far too seriously but here you go:

So I've seen the comments on social media about this awesome emotional advert John Lewis has created and can be seen here: https://www.youtube.com/watch?v=wuz2ILq4UeA

Now I've outgrown Christmas because its become too commercialized, its all about who gets the most expensive presents nowadays to young families and the amount you give expresses the amount you love which is how John Lewis are advertising; 'Show someone they're loved this Christmas' with gifts basically and fair enough they are a business and need to sell items. My main point is the tone & message coming across in their Christmas advert.

The advert shows a man on the moon, isolated with no family alone at Christmas and this young girl who is trying to get a message/present to him. While this seems beautiful its also got an underlying issue. The man was alone sure, but he knew that and with the girl reaching out to him and him seeing the whole neighborhood through the telescope lit up, families around playing in the snow & sharing gifts it gives the man hope for something he'll never have again with his family.. (because hes on the moon).

Now wouldn't it be a far sweeter end to the story if somehow the old man was rescued from the moon after being spotted by the little girl and was welcomed into their family for Christmas. The way Christmases for me should be is about spending time with loved ones and not about gift sharing as I've grown I've learnt this is far more valuable as day to day life you may not be able to spend a lot of time with your family as much as you'd like (or not in some cases).

Even a John Lewis advert where people from their company go around the streets to homeless individuals or to homes for the elderly who have no family and bringing Christmas spirit to them when no one of their family can would make for a better advert imo.
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Re: The John Lewis Christmas Advert 2015

Sat Nov 07, 2015 10:36 pm

You have to remember, it's an advert with the sole purpose to increase the amount of goods sold by John Lewis. There would have been a multitude of sessions where several ideas would have been gone over with focus groups to determine which idea is the best.

Saying this, the advert is based around the gift, not the people. John Lewis wants people to buy their gifts, so they make money. That's the underlying message. Not the fact that he should have a family, but the fact that Christmas is about giving. If the advert was made to please the public then yes, your ideas are good. However, that is just not the case.
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Re: The John Lewis Christmas Advert 2015

Sat Nov 07, 2015 10:39 pm

I'm sorry Andy but i disagree with one line in your post. The line say you have outgrown Christmas. How can anyone out grow Christmas. Christmas will always be christmassy, its just different for each person.

As for the advert, i think it raises a big issue that people should be more aware off. It is cleverly done to incoporate the modern take on christmas, while making people aware of the issue. I think the advert shows that the smallest thing can make the biggest difference to lonely elderly people.
 
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Re: The John Lewis Christmas Advert 2015

Sat Nov 07, 2015 10:49 pm

Good valid points. Like I said I looked into it far too much.

And from an advertising perspective you don't have to be advertising what it is your selling as I've seen some of the most bizarre adverts over the years which have no relation to what brand/company it is.

Even so the man could of been rescued and the little girl seen going into a John Lewis store in the advert to get him a gift still think that could of been a better way to end it.

But yes Dom I have outgrown Christmas I spend the day with my family but don't get meaningful gifts, cards or involve myself in Christmas traditions. I give the younger family members some money but that's my limit.
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Re: The John Lewis Christmas Advert 2015

Sun Nov 08, 2015 7:30 am

I was creeped out by the commercial. An old man watching us on the moon is an EXTREMELY creepy concept, and makes me want keep my distance from John Lewis
Erm, change of plan, I prefer The Smiler. Rita's rubbish. Should have thought of that...

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Re: The John Lewis Christmas Advert 2015

Sun Nov 08, 2015 12:51 pm

I not a fan of this years advert, but I like the message, John Lewis has made Christmas a much more depressing time of the year with their adverts. I like the ASDA advert this year, it's very upbeat and funky.
Back to John Lewis, I LOVE the comment on YouTube, some person went on and on and on about how this advert isn't scientifically proven nor correct!! :P
 
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Re: The John Lewis Christmas Advert 2015

Sun Nov 08, 2015 2:26 pm

I don't like the advert myself, doesn't compare to the previous years of the Bear and the Hare and also who could forget the lovely penguin looking for love last year! A number of things about this years ad annoyed me, the first point being... Physics. I know it sounds silly but the little things like the balloons reaching the moon annoy me! Completely unrealistic (I know a Hare giving a Bear an alarm clock is unrealistic but it was animated and made me cry so it's okay!) :') Plus, why is there a park bench on the moon? Why? It's an alright advert I guess which conveys a message but it's a bit of a step down from previous years.
 
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Re: The John Lewis Christmas Advert 2015

Sun Nov 08, 2015 2:42 pm

I think this is just as successful as the other John Lewis Christmas Adverts. Sometimes Christmas is too commercialised so it is nice that a big company has taken the time to interest people in their products while also conveying a valuable moral message. The advert itself is beautifully produced and I see no issue with it at all.
 
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Re: The John Lewis Christmas Advert 2015

Sun Nov 08, 2015 6:25 pm

OMG this is amazing! The force is strong with this one..

https://www.youtube.com/watch?v=IB_C2eOQG9g
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Re: Christmas Adverts 2015- General Discussion

Sun Nov 08, 2015 9:22 pm

The topic has been renamed so all Christmas adverts can be discussed here. This is to save multiple topics being created to discuss single adverts. :)

I personally love this years John Lewis advert. It may be unrealistic, but brings that warm christmassy feeling that we all love, and certainly got me thinking about those who do not get to enjoy Christmas with their loved ones around them for whatever reason that may be.
 
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Re: Christmas Adverts 2015- General Discussion

Mon Nov 09, 2015 9:13 pm

I think it is the weakest out of the John Lewis Christmas adverts. Even though Age UK is a great cause, I agree with Andy. Instead of bringing the old man back, they give him a telescope. So instead of participating in the Christmas Festivities, he has to watch them enjoy themselves, whilst he is still stranded on the moon.
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Re: Christmas Adverts 2015- General Discussion

Mon Nov 09, 2015 9:16 pm

I really enjoy the new John Lewis advert. It's not about bringing the man back to join in, it's about showing that someone cares about him, which is both heartwarming and goes back to Age UK.
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Re: Christmas Adverts 2015- General Discussion

Tue Nov 10, 2015 7:41 am

Christmas advert by Cadbury. Really creative making the tops of the trucks into a huge Christmas advert calendar design when together.

https://www.youtube.com/watch?v=S1UdCPVdJEo
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Re: Christmas Adverts 2015- General Discussion

Wed Nov 11, 2015 2:07 pm

Going back to the John Lewis advert.

Personally I think it is terrible. Possibly one of my least favourite Christmas adverts currently out there.

Firstly there is little Christmas feel to it, and the advert just feels very poorly thought about. (I personally think it's one of the least 'Christmas-y' Christmas adverts done in a very very long time).

My real issue with this advert is the fact it cost £7 Million to make and distribute (£1M in filming £6M on distribution). If you really want to make a change, make a Christmas advert that costs a quarter of that and then use the rest of the money to make a difference and actually help the elderly. I understand the message, but I honestly feel like it was ruined by how it was put into practise.

I hate to say it but I feel this advert is purely only there to promote John Lewis by playing with people's emotions in order to gain a positive response.
Last edited by Owen on Wed Nov 11, 2015 3:04 pm, edited 1 time in total.
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Aidan Lowe
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Re: Christmas Adverts 2015- General Discussion

Wed Nov 11, 2015 2:46 pm

That's quite astonishing how that cost £1 million to make.. :-s
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Re: Christmas Adverts 2015- General Discussion

Thu Nov 12, 2015 5:24 pm

How much does this compare to the budgets of the other ad's this year??
 
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Re: Christmas Adverts 2015- General Discussion

Thu Nov 12, 2015 10:22 pm

I don't know Emporium. I would imagine most companies spend a lot on Christmas advertising.

I have personally found that out of all the adverts i have seen so far, the Sainsbury one is probably is the best. But its not my favourite ever Christmas advert. That goes to the Coca Cola truck advert. That advert always, every year without fail, means Christmas for me. It just gives me the goosebumps.
 
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Re: Christmas Adverts 2015- General Discussion

Fri Nov 13, 2015 3:00 am

Must admit that Sainsburys advert is decent although technically you wouldn't be allowed back in the house so soon :)

Not really sure how the cat and an egg go together 8-[
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Re: Christmas Adverts 2015- General Discussion

Fri Nov 13, 2015 7:18 am

Just watched sainsburys advert. Didn't really get it. My idea of Christmas is peace and happiness, not a cat trashing everything in sight.
Erm, change of plan, I prefer The Smiler. Rita's rubbish. Should have thought of that...

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Re: Christmas Adverts 2015- General Discussion

Fri Nov 13, 2015 7:32 am

Rita Fan wrote:
Just watched sainsburys advert. Didn't really get it. My idea of Christmas is peace and happiness, not a cat trashing everything in sight.


Its more the fact the neighborhood came together and helped the family on Christmas when they had nothing left.
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