My ramble on this new advert, probably taking it far too seriously but here you go:
So I've seen the comments on social media about this awesome emotional advert John Lewis has created and can be seen here: https://www.youtube.com/watch?v=wuz2ILq4UeA
Now I've outgrown Christmas because its become too commercialized, its all about who gets the most expensive presents nowadays to young families and the amount you give expresses the amount you love which is how John Lewis are advertising; 'Show someone they're loved this Christmas' with gifts basically and fair enough they are a business and need to sell items. My main point is the tone & message coming across in their Christmas advert.
The advert shows a man on the moon, isolated with no family alone at Christmas and this young girl who is trying to get a message/present to him. While this seems beautiful its also got an underlying issue. The man was alone sure, but he knew that and with the girl reaching out to him and him seeing the whole neighborhood through the telescope lit up, families around playing in the snow & sharing gifts it gives the man hope for something he'll never have again with his family.. (because hes on the moon).
Now wouldn't it be a far sweeter end to the story if somehow the old man was rescued from the moon after being spotted by the little girl and was welcomed into their family for Christmas. The way Christmases for me should be is about spending time with loved ones and not about gift sharing as I've grown I've learnt this is far more valuable as day to day life you may not be able to spend a lot of time with your family as much as you'd like (or not in some cases).
Even a John Lewis advert where people from their company go around the streets to homeless individuals or to homes for the elderly who have no family and bringing Christmas spirit to them when no one of their family can would make for a better advert imo.